Consultancies Get Online Facelifts
Sometimes consulting firms need constructive criticism about their own new media advertising efforts. This seems to be the case with Grant
Thornton, which revamped its Web site, go-to-market messaging, and corporate logo. Several months ago ContentMarketingToday.com trashed GT’s corporate Web site, heralding it as a prime example of everything that is wrong with online marketing today.
more…
IBM’s View of Corporate Responsibility
Many large consultancies publish treatises showcasing their thought leadership about how organizations can become more responsive and agile. IBM, however, has taken a much broader position in its new “Global Citizenship” report on corporate responsibility.
more…
Firms Fill Ad Agency Vacuum
Marketing has become more complex over the years as companies have incorporated more sophisticated customer segmentation and multiple advertising channels into their campaigns. At the same time, new technology has put marketing capability into the hands of corporations and even individuals.
more…