Small Consultancies Adapt to Economic Uncertainty
Just like large firms, boutique consultancies are facing daunting challenges caused by a business climate in which many clients are undecided about whether they should financially prepare for a recession or launch new performance-boosting initiatives.
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Firms Rebrand to Communicate Clarity of Purpose
Before the dot-com era, consultancies tended to cloak themselves in conservatism. Large firms often used nondescript names reminiscent of law practices, and smaller players either followed this tradition or employed clever monikers that described a high-level benefit or main service offering.
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Huron Consulting Sees Vertical Focus in its Future
Quarterly performance reports often cause companies to examine what should be changed to boost performance. For example, Huron Consulting is enjoying strong overall growth, except in certain parts of its business, so the firm is pursuing a vertical-oriented strategy.
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